City meet Country

Urban Folk is a creative consultancy on a mission to solve the most complex problems in the digital space. Our team of highly-skilled professionals with breadth and depth of experience that is unparalleled in the world of ecommerce, is hyper-focused on ensuring that every minute we spend working on a project has a measurable return on investment.

We've heard it loud and clear — clients are tired of the 'bloat' of larger firms. When you hire us, you're not paying for a big, shiny office, lavish company lunches, or the bean bag chairs next to our pool table. You're paying for the expertise of our people, plain and simple.

We're the big city agency with small town values, ready to help you find your true north.

A few of our happy customers

CSA Group
Boost Auto Parts
Masaya Co
Psyched Wellness
Lori Beds
Better Bears
Transformer Table
Ines Di Santo
Félix & Norton
Ethical Bean Coffee
Rritual Superfoods

Our Services

With over 20 years working in the digital space, Urban Folk is a literal pioneer of online experiences. From food to fashion, services to sportswear, we've worked with them all.

Ecommerce Strategy

We know how to build successful ecommerce stores, and have worked with some of the biggest brands online.

Conversion Rate Optimization

We drive growth by adhering to best practices and heuristics. Plus, we know a thing or two about AB testing.

Custom Shopify Development

From theme modifications to bespoke experiences to custom integrations, we've done it all on Shopify.

Digital Marketing

We can workwith you to develop a strategy that promotes your brand in the right channels to the right customers.

For the last two decades, Matt Humphreys has been solving problems in the digital space. Hailing from a small town in Northern Ontario, his expertise in User Experience Design has been honed through the delivery of award-winning experiences for his clients across North America.

Matt literally preaches what he practices: he is a respected Professor at the School of Continuing Education at George Brown College where he is also Program Lead for the UX Design Certification.

More on Matt at

Let's Talk?

Talk to one of our consultants today and learn how we can help grow your business.